‘Spreading Joy’ is the success story of Joy Alukkas, a visionary who made his father's dreams come true.
Everyone knows about Joy Alukkas, the world's most loved jeweller and ranked 50th by Forbes, but when I read Joy Sir's autobiography, though I was struck by the growth of the company, which climbed the ladder of business success step by step, what really made me think deeply and brought tears to my eyes, was when I went through the story of the son (Joy Alukkas) who followed his father's footsteps from childhood, lived as his father's faithful servant, devoted all his childhood energy to his father, and loved his father as much as his own life. Joy Sir in his autobiography ‘Spreading Joy’ has described the inner conflicts and silent messages between father and son in a very beautiful and touching way. Joy Sir's undying love and passion for his father can be understood when he says that his world was only his father during his childhood. He firmly believes that his father's honesty in business, his determination and intelligence in decision-making helped bui...